I’m on my way to New York for the Digital Media Wire Week to speak at the “Future of Television Forum” on a panel with some of the best in the industry when it comes to #SocialTV.
This is a real moment for me. Sharing my journey, and equipping others to use the power of #SocialTV through technology, are exactly the reasons why I jumped from being a TV anchor to being Chief Media Officer at Tagboard.
I left being an on-air talent despite all outside evidence pointing to it being the perfect career path for me… but on the inside, my gut was telling me differently.
When I left my morning show family, we had that year been ranked as the number one most watched morning show in the nation. We had just won an Emmy for an interactive campaign that included raising over 100,000 toys for needy kids at Christmas in Seattle, we experimented with local Social TV shows that trended worldwide, and had multiple national brand sponsors signed-on for numerous upcoming shows. I built my online team and community to be larger than that of any other media company in Seattle (including the SeattleTimes), and right before I jumped into the entrepreneurial world, I’d been mentioned by Forbes as the top most followed local TV anchor in America.
Why did I suddenly stop being on TV?
My gut told me I wasn’t doing what I was born to do. I saw the power of having an online community and embracing that online community. I realized that embracing, listening to, and helping rally that community could be optimized, replicated, and most importantly, it could be shared. If I could help create technology that would make it simple for all TV talent to realize the power of their online communities too, then I could impact so many more people than I could with my existing community. Imagine empowering every talent worldwide to embrace their community and do a call to action for good.
That dream of empowering others to feel the wonderful gift I had felt from my community, and then scaling that empowerment worldwide, was so powerful that it made me strong enough to make the jump. I didn’t know if I’d ever benefit from jumping, and helping to create these tools… and I made the decision that I didn’t care if I ever benefitted personally. It was too important to me to push for innovation, leading the way and helping our industry to team-up with the digital savvy generation, even if it meant it would help people who came after me more than it’d help me. I was all-in.
So I jumped.
I thought I jumped alone, but I was never alone. Tagboard was working on the same mission and core values about creating and empowering communities for brands,sporting teams, and even individuals, while I was teaming up with my wonderful community to help me experiment with case studies on live TV.
The moment I joined Tagboard it felt like I’d found the base to the iceberg. Previously, I could always see the tip of that iceberg peeking out, but finding the base has been a catalyst. Our team at Tagboard blows me away daily with their thought process, ideas and visions for how to influence the creation of communities in an even bigger way. Tagboard was built off the same core principle: to help empower communities. This principle is deeply rooted in the Tagboard mission.
Just this last week, we’ve watched news stations lead breaking news with our technology to put a spotlight on their viewer’s voices. We’ve seen sporting documentaries come to life by utilizing the hashtag to integrate viewer’s comments between each commercial break. Another station held a #FanTownHall to take their communities comments and questions live, getting so much interaction they trended in their city. The late Joan Rivers was honored by several stations around the nation utilizing their viewer’s voices and shining a spotlight on their social comments of sharing memories. A major professional sports team used us and had a 10x increase in engagement, something we see regularly.
We are impacting so many more people by utilizing technology than I ever could have impacted on my own.
I’m excited to share power of what we came together to create in Seattle with national media decision makers worldwide as a speaker on the #SocialTV panel Wednesday.
You can follow along on the discussion and panel at this link and join the conversation by using #FOTV.